FASCINATING ATTRACTION THRILLS THOUSANDS OF VISITORS AT FESTIVAL BAY, AND ACHIEVES A GUINNESS WORLD RECORDS TITLE MARKING THE OFFICIAL LAUNCH OF DUBAI SHOPPING FESTIVAL. Dubai Festival City (DFC), an Al-Futtaim Group development, has officially launched IMAGINE – its cutting-edge multi-media entertainment spectacular, in front of a crowd of thousands at Festival Bay. The unveiling of the new global attraction, which plays out a magical 360-degree story across the waterfront using light, fire and water, was one of the main highlights on the opening day of the Dubai Shopping Festival (DSF2017). During the launch, officials from GUINNESS WORLD RECORDS verified the attempt for the largest water screen projection in the world announcing the achievement onstage. To conclude the evening of immersive one-of-a-kind entertainment, an impressive fireworks display delighted the watching audience. A symbol of the innovative future of Dubai Festival City, IMAGINE plays out a beautiful story to spark the audience’s imagination. According to Steven Cleaver, Director – Shopping Centres at Al-Futtaim Real Estate, the name IMAGINE was chosen as it evokes the senses in the most creative and innovative way. “IMAGINE signifies the endless opportunities and possibilities of viewers from Dubai and around the world to interact and be a part of the show and to connect with something truly unique,” he explained. The magical story of IMAGINE is captured in the very essence of the first show – ‘Stardancer’. A beautifully artistic show featuring ethereal and cosmic themes, using ballet and contemporary dance. The daily shows are free-to-attend and are scheduled to run all throughout the year with the main show running each night on the hour. Guests can also visit the restaurants at Festival City, many of which feature waterfront dining with the best views of the attraction, or simply enjoy the breathtaking show from any angle or focal point around Festival Bay. For More Information on Dubai Festival City Mall: http://www.festivalcentre.com About IMAGINE IMAGINE is Dubai Festival City’s record-breaking new attraction, which transforms Festival Bay with its cutting edge multi-media technology. Boasting the largest water screen projection in the world – a Guinness World Records breaker, it features the latest entertainment technology in water, pyrotechnics, lasers, lights and dramatic effects. This unique sensory experience, harnesses the power of light, water, and fire, combined with giant aqua screens, 30 fountains and surround sound to connect with audiences and produce a show like never seen before. IMAGINE is part of a Dh1.5 billion ($408 million) expansion programme by Al-Futtaim Group to reinvigorate Dubai Festival City as one of the UAE’s most exciting destinations. About Dubai Festival City Mall Dubai Festival City Mall is a landmark 2m sq. ft. urban retail destination which forms the epicenter of Dubai Festival City, one of UAE’s most exciting retail, dining and leisure destinations. Set on the historic Dubai Creek, Dubai Festival City Mall has undergone a radical transformation which now offers almost 400 world class retailers, 75 restaurants – many of which will feature waterfront dining at Eataly, Chili’s, Cheesecake Factory, Joe’s Crab Shack, Mama Fu’s, Fratelli La Bufala, Manhattan Fish, Bucca di Beppo and some of Dubai’s most photographed sunset vistas. Some of the latest additions include Top Shop; and world renowned fashion brands Coach, DKNY, Kate Spade, DVF, Armani Exchange and many more. About Al-Futtaim Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector. For further inquiries, please contact: Tatiana Ferreira Consultant | Impact Porter Novelli Tel: +9714 3304030 E 437 Email: [email protected] Kaye Rawlings Account Director | Impact Porter Novelli Tel: +9714 3304030 E 422 Email: [email protected]